Making more money is perpetually on the list of goals for many freelancers. And even if you’re satisfied with your freelance earnings, you still need to pay attention to maintaining those profits, which means getting new clients or additional revenues to make up for client attrition over time.
When big companies want to grow, they have a variety of strategies they can use: entering new markets, launching new products, pumping more money into their marketing efforts, or even buying other companies. All of these strategies, though, require considerable money, time and expertise that most freelancers don’t have.
Every freelancer’s growth strategy is unique. But here is a universal framework that can be used by any self-employed knowledge worker or microbusiness owner (or, really, any company).